Created by Tiyana Ti
Adapted by Joe Che
Adapted by Joe Che for the Masterminds HQ bonus workshop.
How to Stand Out in the Age of AI
Messaging and Positioning Workshop. Series of 3 parts, about 90 to 100 minutes each. This page turns Part 1 into an interactive workshop flow you can fill in, copy, and use with Claude as you go.
Table of Contents
Sections
- 1-3Start Here
- 4-13Live Session
- 14Before Part 2
- 21-27Workbook
Bonus Session Recording
Watch the May 13 Bonus Session
Full live recording from the Age of AI bonus workshop for both cohorts, hosted on the Cohort 1 Zoom room.
Start Here
Gather Your Materials
Take the first few minutes of the session to complete these three tasks while everyone settles in. You only need your current messaging and five minutes with Claude.
Find Your Current Messaging
Pull up one of the following and paste it into the box below. You only need one.
Run the AI Description Test — Baseline
Paste your messaging from above into Claude, then send this prompt. Screenshot or copy the output. This is your before picture.
Collect Your Client Language
Paste testimonials, intake responses, client emails, or DMs. If you have more than ten, use this prompt to extract the most useful phrases.
Live Session
Part 1: The AI Era and Where You Stand
Follow along with the facilitator. Each prompt below maps to a live exercise. Fill in your answers as you go.
The AI Description Test
Paste your current messaging, then send this prompt to Claude. Read the output aloud.
Two Markets: Which One Are You In?
The Full Through-Line
Exercise: The Client's Moment
Think of your best-ever client, a specific real person rather than an ideal.
Hard or Easy?
The Competitive Alternative
The real competition is rarely another provider. Answer honestly.
The Common Enemy
Anti-Positioning
Exercise: The Positioning Statement
The Specificity Test
Before Part 2
Prepare for the Next Session
Before Part 2, do this once. It takes five minutes and makes the next session significantly more useful.
Refine Your Positioning Statement
Read your positioning statement aloud to one person who knows your work. Ask them the three questions below, then refine once and save the result.
Part 1 Workbook
Positioning Statement Builder
Use this during the session to write and refine your first-draft positioning statement. Save it, refine it before Part 2, and bring the updated version back. It becomes Section 4 of your Brand Brain.
Disclaimer
Your first draft will be too broad. That is completely normal and expected. The goal today is not a perfect statement. It is a statement that is noticeably more specific than what you had when you walked in. You will refine it between sessions.
Before You Write: The Foundation
Answer these questions first. They are the raw material for your positioning statement.